Organizational change in servitization journeys: a qualitative research into her Dutch manufacuring SME's servitize

Abstract

Organizational change in servitization journeys A qualitative research into how Dutch manufacturing SMEs ´servitize´ Research aim: The main research aim is to understand the implications of servitization for organizational change. This thesis aims to present empirical insight in what servitization journeys for Dutch industrial SMEs entail, gain insight in the nature of organizational change with servitization, discover a direction of a growth path in servitization journeys, find out crucial events and activities in a servitization process and gain insights in how Dutch industrial SMEs organize their servitization journey. Approach: A combination of inductive and deductive research in which findings in scientific literature are discussed and four servitization cases are studied and compared. Qualitative data was gathered through conducting interviews and collecting and analyzing background documents.