Arnhem, Creative City: A Study on Design, Fashion, and Entrepreneurship
This thesis investigates how the creative character of Arnhem is used to promote the city regionally and internationally. Since the use of creative industries in the regeneration of post-industrial cities has shown effectiveness, creative disciplines have drawn attention from researchers, policy makers, and institutions worldwide. By analyzing how three websites use entrepreneurship to brand Arnhem as a creative city, the thesis reveals that creative disciplines loose their cultural and social aspects due to prevailing economic interests. In this sense, fashion is seen under the label of ‘business’ and entrepreneurs in the fields of fashion and design are strongly depicted as pieces of production. The thesis contributes to a critical assessment of creative cities strategies and represents an insight for future city branding campaigns.
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