Emphasizing Future Feelings: The Effect of Anticipated Emotions on Pandemic Decision-Making
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2021-04-08
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en
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The adherence to pro-societal actions often entails a self-control conflict between different choice alternatives. According to the value-based choice model, individuals evaluate the attractiveness of each choice, by assessing the subjective utility. This process also incorporates the anticipated emotional consequences of our choices, which is known as affective forecasting. In this research I aim to investigate whether affective forecasting can modulate the difficulty of decisions in a pandemic scenario to influence pro-societal and hedonic choice outcomes. 59 (43 females, 16 males) participants of mean age of 22 were divided into an affective forecasting intervention and a control group before encountering a fictitious scenario in which they had to follow either a hedonic or a pro-societal option. The results provided no direct evidence to support the research question, whereas the results of the exploratory analyses yield interesting suggestions to explain the outcomes.
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Faculteit der Sociale Wetenschappen