Acceptance of MOOCs by Dutch university students. Extending the unified theory of acceptance and use of technology (UTAUT) model with the technology acceptance model (TAM)

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Massive Open Online Courses (MOOCs) have gained educators’ and technology researchers’ interests in recent years as MOOCs could be the future of online education. The purpose of this study is to examine Dutch university students’ intention to use MOOCs and their acceptance of MOOCs explained by the Unified Theory of Acceptance and Use of Technology (UTAUT) model and Theory of Acceptance Model (TAM). These models combined are called the extended UTAUT model. The extended UTAUT model consists of several factors that affect peoples’ intention to use MOOCs. A sample of 305 Dutch university students took part in this study. Structural equation modelling (SEM) implemented via partial least squares (PLS) was used to test the research hypotheses. The results showed that the extended UTAUT model provides a comprehensive understanding of students’ intention to use MOOCs. This study, although interpreted carefully, adds to literature on educational innovations, technology acceptance models and behavioural intentions. Furthermore, the findings of this study could be interesting for educators in dealing with students’ enrolment in a MOOC course.
Faculteit der Managementwetenschappen