Vipassanā and Dhammakaya: A Representation of the East through the Official English Websites of Two Modern Buddhist Movements

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2025-08-28

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en

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This paper aims to examine the role of Eastern spirituality in the Western world by diving into the representation of the official English websites of two Modern Buddhist traditions, the Vipassanā Meditation tradition taught in the form of S.N Goenka and the Dhammakaya Movement. As both websites serve as sources of information and knowledge, they will be analysed on their depiction of the East and eventual Orientalist tropes they either reinforce or challenge. Keywords: Vipassanā, Dhammakaya, Eastern spirituality, representation, website, stereotypization, Orientalism, Othering, legitimacy, authority, irrationality, mystification.

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