A sociolinguistic study on emotional communication: The influence of gender and emotions on the presence of codeswitching in hotel reviews.

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dc.contributor.advisorBarasa, S.N.
dc.contributor.advisorMorano, L.A.
dc.contributor.authorKlerks, S.L.H.
dc.date.issued2021-06-16
dc.description.abstractOnline reviews are often of great importance for organizations as reviews show them how consumers experience the products or services offered. Moreover, online reviews may help companies to solve possible problems and manage their image and online reputation. Business intelligence tools often help review analysts to analyse consumers’ evaluative comments, but these software programs are not able to analyse codeswitching as well as the nature of such an evaluative comment. This study investigated by means of a corpus analysis of Spanglish reviews on TripAdvisor whether there is a correlation between the type of codeswitching and the type of review and whether gender differences in emotional behaviour play a role. The results showed that neither emotions nor gender influence the type of codeswitching, i.e. organizations should consider reviews but not the type of codeswitching, nor the gender of the reviewer as these do not influence the valence of the review.en_US
dc.identifier.urihttps://theses.ubn.ru.nl/handle/123456789/11935
dc.language.isoenen_US
dc.thesis.facultyFaculteit der Letterenen_US
dc.thesis.specialisationInternational Business Communicationen_US
dc.thesis.studyprogrammeBachelor Communicatie- en Informatiewetenschappenen_US
dc.thesis.typeBacheloren_US
dc.titleA sociolinguistic study on emotional communication: The influence of gender and emotions on the presence of codeswitching in hotel reviews.en_US
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