Solver valorisation and trust: keys to future ideation contest participation
| dc.contributor.advisor | Widyanto, H. | |
| dc.contributor.author | Delen, Milou van | |
| dc.date.issued | 2024-07-04 | |
| dc.description.abstract | An ideation contest is a competitive platform where individuals contribute innovative ideas to solve specific challenges posed by organisations. These contests have surged in popularity as a tool for idea-seeking organisations, commonly referred to as seekers, to collaborate with external stakeholders known as solvers. However, organisations are facing a challenge, as many solvers become inactive after participating once, making it difficult to maintain a consistent and engaged pool of participants for future contests. This research examines the impact of solver valorisation, trust, and corporate reputation on customers' intentions to participate in future ideation contests. Through an experimental study, participants were divided into four different scenarios to examine these dynamics. The study aimed to answer whether there is a difference between the influence of contribution recognition and social recognition on future participation intentions and if this impact is mediated by trust and moderated by corporate reputation. Results showed that there is no significant difference between valorising solvers with contribution recognition and valorising them with social recognition on the intention to participate in future ideation contests. While the mediation effect of trust was not significant, there was a direct effect of trust on the dependent variable, highlighting its importance. Additionally, the moderation effect of corporate reputation was significant, indicating that the intention to participate again is heightened when solvers are recognised by an organisation with a positive reputation. This finding emphasizes the necessity for participants to have a positive perception of the organisation and to trust its actions, as both elements are crucial in enhancing future participation in ideation contests. | |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/17490 | |
| dc.language.iso | en | |
| dc.thesis.faculty | Faculteit der Managementwetenschappen | |
| dc.thesis.specialisation | specialisations::Faculteit der Managementwetenschappen::Master Business Administration::Marketing | |
| dc.thesis.studyprogramme | studyprogrammes::Faculteit der Managementwetenschappen::Master Business Administration | |
| dc.thesis.type | Master | |
| dc.title | Solver valorisation and trust: keys to future ideation contest participation |
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