The influence of emotional appeals in a persuasive message about climate change in speakers’ L1 and L2.
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2022-06-13
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en
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This study aims to further expand the research towards the effects of emotional appeals for native and second learned languages in the context of persuasive communication. Several studies have indicated that emotional words in various contexts such as advertising slogans and moral dilemmas are felt more strongly in a native language than in a second learned language. In the current article, we aim to investigate whether this enhanced emotional charge of a first language in comparison to a second learned language will hold similar results in the context of a persuasive message regarding climate change. Unexpectedly, the results indicated that no significant differences were found for behavioural intentions and attitudinal evaluations. Therefore, both text variants were perceived to be equally persuasive on both measurements. The interpreted results even slightly indicated that the English variant was perceived to be slightly more persuasive than the Dutch variant, albeit being insignificant.
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