Entrepreneurial Intention among (potential) Franchisees
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2021-07-25
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en
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Until today a large number of studies have been conducted in the field of regular entrepreneurship, e.g. entrepreneurial intention. However, franchising has hitherto not been explored as extensively within the research domain of entrepreneurship. The present study mainly enriches our understanding of franchising - in particular the intention to start franchising - from a psychological perspective. We examine the Theory of Planned Behaviour (i.e. personal attitude, subjective norms and perceived behavioral control) and personality traits (i.e. internal locus of control, need for achievement, risk tolerance and entrepreneurial alertness) in relation to entrepreneurial intention among (potential) franchisees. Our survey of 110 individuals demonstrates that personal attitude and perceived behavioral control are positively associated with entrepreneurial intention among current franchisees and potential franchisees. Keywords: Franchise, franchisee, entrepreneurial intention, personality traits, Theory of Planned Behaviour
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Faculteit der Sociale Wetenschappen