The impact of subjectivity of news posts on Instagram and news exposure frequency on news source credibility.
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2024-06-07
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en
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This study examines the influence of subjectivity in Instagram news posts and news exposure frequency on perceived news source credibility. A sample of 60 English-speaking participants were exposed to manipulated post subjectivity, and their credibility perceptions were assessed. Results of a two-way mixed ANOVA revealed a significant main effect of subjectivity, indicating that objective news posts were perceived as more credible than subjective ones. However, news exposure frequency did not exhibit a significant main effect on credibility perceptions. Furthermore, no significant interaction effect was observed between subjectivity and exposure frequency. These findings highlight the enduring influence of subjectivity on credibility perceptions on Instagram and provides insight into the relationship between exposure frequency and credibility in the context of social media news consumption. The study offers implications for news organizations seeking to maintain trust and engagement among their audiences.
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