Creative Tourism in ‘S-Hertogenbosch: Exploring the Potential Impact of Creative Tourism on Traditional Place Identity
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2024-10-14
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en
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This study aims to answer how the creative tourist identity pitched by local place branding strategies aligns with, and possibly influences traditional place identity in ’s-Hertogenbosch. Through qualitative interviews, this research investigates how residents look at key concepts like place identity, creative tourism and branding. The findings reveal a complex relationship between the city’s efforts to attract creative tourists and resident’s attachment to traditions like carnival. While the economic potential of tourism is valued, there are concerns about maintaining the city’s unique character and the impacts of tourism. This study highlights the importance of incorporating residents’ views into branding to ensure authenticity, as they are a large part of the identity of the city.
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Faculteit der Managementwetenschappen