THE IMPACT OF AI ON STRATEGIC DECISIONMAKING IN CRISIS MANAGEMENT
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2025-07-07
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en
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Abstract
This research investigates the extent to which Artificial Intelligence supports human-based strategic
decision-making during supply chain crises. In recent years, supply chains have been increasingly
disrupted by geopolitical tensions, pandemics and material shortages. While AI is often positioned as a
solution for predictive analytics and scenario planning, little is known about how human decision-makers
interact with these tools under pressure. The objective of this study is to explore how AI-generated insights
are interpreted, trusted and applied by professionals in crisis contexts. A qualitative research design was
adopted, based on eight-semi-structured expert interviews with professionals in supply chain
management, AI development and procurement. The Gioia methodology was used to code and analyse
the data. Findings indicate that AI plays a supportive rather than an autonomous role. AI enables faster
data processing, early risk prediction and improved scenario generation. However, final decisions remain
with human actors. Adoption is limited by data scarcity, trust issues and lack of strategic integration. This
study contributes to theory by clarifying the boundaries of AI’s decision-support role and highlights the
importance of human oversight, organizational readiness and ethical awareness. It provides practical
recommendations for integrating AI responsibly into strategic supply chains under uncertainty.
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Faculteit der Managementwetenschappen