Affectival: The Festivalization of the Contemporary Music Festival Market in the Netherlands
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2016-09-21
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en
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The festival sphere is changing in the Netherlands. New festivals as Down The Rabbit Hole and Best Kept Secret emerge. These festivals use different strategies to engage and entertain their visitors. At traditional festivals, artworks, performances and other forms of side programming are not (or hardly) represented, whilst they are of key importance now. I describe the way in which the approach of Down The Rabbit Hole, a contemporary, medium-sized music festival, differs from (older) traditional festivals in three different ways, which all try to engage and entertain the visitor. The first dimension is performance artwork BOSMOS at Down The Rabbit Hole 2014, which I analyse using Roland Barthes’, Gilles Deleuze’s , and Laura Marks’ theories amongst others. Secondly, I elaborate on the extensive diversity of Down The Rabbit Hole’s side programme and decor, and the way in which it fits with their goals and motives, matching the objectives of Joseph Pine’s and James Gilmore’s The Experience Economy. Lastly, I explain the way in which Down The Rabbit Hole uses the online environment to tell their story, using theories by Frank Rose and Henry Jenkins.
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