Reducing food waste: The influence of meal-kits on food waste compared to instant food and traditional cooking A quantitative analysis on minimising food waste

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In recent years, food waste has been receiving increasing attention at both academic and sociallevels. The amount of food thrown away in households is a concern. However, literature to datefocuses mainly on the economic, social, and ecological consequences of food waste and not onconsumer behaviour. This, while cooking manner has an influence on food waste. Meal-kits area relatively new form of cooking in which the consumer receives a box of (pre-cut) rawingredients, bundled with a recipe card for a complete home-cooked meal. The aim of thecurrent study was to find out whether differences could be found in the effect on food wastebetween cooking with a meal-kit, instant food, and traditional cooking.36 Dutch households kept a food waste diary for seven days about their dinner. Amultiple regression analysis was used to analyse the data. The results show that significantlyless food is wasted when cooking with a meal-kit than when cooking traditionally. In addition,no difference in the effect on food waste was found between meal-kits and instant food. Themoderators cooking skills, purchase manner (online vs. physical), and pre-cut ingredients did not significantly influence the relationship between cooking manner and food waste. The current study took the first step in examining the difference in effect of meal-kits and instant food on food waste. Additionally, the current study took the first step in researching the impact of the moderators on the main effect of cooking manner on food waste. The current study provides management of grocery stores, providers of meal-kits, and the Dutch government initial insight into possible measures to help combat food waste.
Faculteit der Managementwetenschappen