Conspicuous Consumption: An empirical Analysis of Sub-Saharan Africa
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2017-08-17
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en
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This thesis empirically examines the pattern of Conspicuous Consumption in sub-Saharan Africa. With household data sets from Malawi, Ethiopia and Nigeria, multilevel regressions were conducted to assess the effect of household and context factors on status-seeking consumption. The Conspicuous Consumption factor has been operationalized by a Visibility Index adjusted for this region. The outcomes show that the determinants of Conspicuous Consumption vary for every country. Though, the most apparent findings with respect to the context factors are that 1) in urban areas and 2) areas with high inequality a relatively higher portion of the income is devoted to Conspicuous Consumption. Concerning the household factors, it is found that in general 1) the lower income groups 2) households with a young household head and 3) higher educated tend to spend a relatively higher fraction of their income on Conspicuous Consumption. The results of this thesis can contribute to designing policies aimed at diminishing Conspicuous Consumption in developing countries.
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Faculteit der Managementwetenschappen