How house owners in Greece make the decision to opt for a green house

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2013-08

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en

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Climatic problems such as global warming are becoming crucial worldwide. Especially in countries like Greece, the combination of climatic conditions and ineffective urban planning has aggravated the situation. High temperatures in common with dense building and lack of green zones have resulted in the Urban Heat Island phenomenon. Especially buildings are considered to contribute to greenhouse gas emissions. In an effort to reduce greenhouse gas emissions, a more environmentally-friendly building concept has emerged. Green buildings have been considered a good option that would help reduce energy consumption and thus mitigate environmental degradation. This thesis, uses literature that refers to pro-environmental behaviour and elaborates on ten Greek house owners’ decision to live in a green house. Case study research strategy and semi-structured interviews qualitatively analyze how several factors affected the ten house owners’ decision. Lack of thermal comfort and high energy cost in the previous house had a deep impact on house owners’ decision. Environmental sensitivity and family as well were found to have served as a strong stimulus. Moreover, information provided by the media and by the participants’ workplace proved helpful. The guidelines given by the construction company, also played an important part in the ten Greek house owners’ decision.

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Faculteit der Managementwetenschappen