Manifestation of Latvian National Identity Through Contemporary Latvian Fashion

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2015-07-20
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en
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The aim of this Master’s thesis is to investigate methods and approaches of how contemporary Latvian fashion designers manifest Latvian national identity through their fashion collections. The first chapter of the thesis presents a short Latvian dress and fashion history by placing it within the context of overall Latvian history. The historical background outlines how specific fashion traditions have formed in Latvia and reveals values, attitudes, and customs embedded in Latvian culture that largely have an impact on contemporary Latvian fashion and style. The second chapter concerns the contemporary Latvian fashion scene by focusing on fashion organisations that promote Latvian fashion. The following chapter is devoted to the theoretical framework: several concepts and theories related to fashion and national identity are extracted from academic articles and explained in order to provide a deeper immersion in the case studies presented in the last chapter.
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