Transformational potentials of transgression in Netflix’s series The End of the *** ing World and You.

Abstract

Anyone in the modern world has access to a vast amount of media information. There is sometimes so much information that a person does not have time to filter everything that comes into his field of vision and interests. In such circumstances, consumers must be as selective as possible and have a clear understanding of the type of content they consume. This becomes more difficult when media producers employ a variety of psychological and marketing strategies in order to compete for consumer attention. For this study, I drew on the transgression of norms in the two popular Netflix series. Transgressive cinema exposes the audience to novel and unusual experiences. Through methodology and theory, I investigated the angle of transgression in the series and its transformational potential. Transgressive cinema's transformative potential turns the media product into a complex thought process involving constant ethical analysis.