What are the determinative factors that influence the adoption of in-home AED's in the Netherlands? A.

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2024-08-29

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en

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This thesis investigates the determinants factors influencing the adoption of in-home Automated External Defibrillators (AED's) in the Netherlands. Triggered by a high-profile incident involving a sudden cardiac arrest (SCA) during the Euro 2021 football tournament. While AED’s are traditionally used by emergency medical personnel, they are becoming increasingly more accessible to civilians as they are becoming more affordable, smaller in size and more easy to use, emphasising the need for research and greater insights into consumer adoption. The research integrates theoretical frameworks, including the Diffusion of Innovation Theory, Unified Theory of Acceptance and Use of Technology (UTAUT), Protection Motivation Theory (PMT), and the Health Belief Model (HBM). It identifies key factors such as effort, self-efficacy, external conditions, perceived barriers, and threat severity as significant determinants in the adoption process of in-home AED’s. Utilising a mixed-methods approach, including a focus group and an online survey of 113 respondents, the study reveals that factors like ease of use and self-efficacy strongly predict the likelihood of adopting an in-home AED. In contrast, perceived barriers such as cost and accessibility have a moderate negative impact. The findings provide theoretical insights into consumer adoption behaviour for health technologies and practical implications for companies and policymakers aiming to increase AED usage. Further research is recommended to explore cross-cultural differences in AED adoption and refine the understanding of social influences in the decision-making process.

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Faculteit der Managementwetenschappen

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