An Exploration of Willingness to Participate in the Evaluation Phase Investigating the Influence of Emotional State and Self-efficacy
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2023-07-03
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en
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The internet is a tool for companies to work with consumers in innovation. By using open innovation platforms, organisations can capture outstanding ideas crowdsourced by encouraging bottom-up innovation while not being limited to organisational bounds. However, convincing consumers to participate on these platforms seems harder than expected. Innovation is a primary driver for economic growth and, therefore, important for companies; it is crucial to find factors influencing consumers’ participation in open innovation platforms. The focus is specifically on idea contests, as this open innovation platform is accessible to consumers without previous experience.
This research focuses on the evaluation phase, as this phase has not been researched as much as idea selection and idea generation. By focusing on idea evaluation, a knowledge gap can be filled, and a comprehensive understanding of this stage can be gained. Secondly, idea evaluation plays a vital role in enhancing idea quality. Effective idea evaluation can lead to more informed decision-making and identifying ideas that align with organisational goals.
This research consists of an online experiment using a questionnaire to manipulate emotional states and to see whether this influences consumers’ willingness to participate. Secondly, self-efficacy is measured to determine if this would influence the relationship between emotional state and the willingness to participate.
According to the results, the emotional state might have an influence on the willingness to participate. However, this cannot be said with certainty, as the manipulation was unsuccessful. This effect needs to be researched in research designs where the manipulation was successful in determining if there is a main effect of emotional state on the willingness to participate. There was a significant main effect of self-efficacy on the willingness to participate. Self-efficacy was measured using the new general self-efficacy scale, which organisations can easily implement. These findings are important as they indicate that organisations should select consumers for participation in the evaluation phase of (open) innovation platforms based on their level of self-efficacy. The new general self-efficacy scale is an accessible measurement that is reasonably easy to implement when searching for participants in open innovation platforms.
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Faculteit der Managementwetenschappen