Threat or Trad wife? To what extent does the Trad wife movement align with extreme right-winged populist ideology?
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2024-06-21
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en
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This thesis focuses on to what extent the trad wife movement aligns with extreme right-winged populist movements. The trad wife movement started as an online movement however it has become much more. It is about an identity and a lifestyle for some women. They believe that the world should go back to traditional gender roles and family dynamics. A theoretical framework was developed drawing on literature regarding right-extreme winged ideology, populism, traditional gender roles and feminism. To determine systematically whether and to what extent, the trad wife movement can be characterized as being extreme right-winged populist, a set of indicators was developed. The seven indicators are: nationalism, racism, xenophobia, anti-democracy, the strong state, us versus them, and appealing to emotions. To determine whether the trad wife movement aligns with extreme right-winged populism, a single case study has been conducted. A content analysis of online social media posts of four self-identified trad wives has been done. Based on the analysis of the content of the trad wives examined in this thesis, it can be concluded that there is some alignment between the trad wife movement and extreme right-wing populist ideology
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Faculteit der Managementwetenschappen