Clearing the Air: Combating Vaping Misinformation Through Tailored Communication Strategies.
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2024-06-17
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en
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Abstract
This study investigates the effectiveness of tailored communication strategies in debunking the myth that e-cigarettes do not contain nicotine. The research aims to determine whether messages tailored to individuals' levels of agreeableness can reduce belief in vaping misinformation among smokers and non-smokers. Participants completed an online questionnaire assessing their smoking behaviour and agreeableness before being exposed to either a tailored or counter-tailored message about e-cigarettes. Following the intervention, participants re-evaluated their beliefs regarding the nicotine content in e-cigarettes. Results indicated that while the type of message significantly influenced beliefs, smoking status did not have a significant effect. Counter-tailored messages were more effective than tailored ones, regardless of smoking status. The findings suggest that messages tailored to agreeableness did not produce the expected differential effects based on smoking status. Further research is recommended to explore the long-term effects of tailored messages and the interaction of multiple personality traits in health communication.
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