The intention to use dockless shared bicycles in the Netherlands An application of the modified Decomposed Theory of Planned Behaviour
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2023-07-03
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en
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Abstract
Dockless shared bicycles are widely used in many countries. However, this is not the case in
the Netherlands due to the high level of bicycle ownership. Many problems are associated with
this high level of bicycle ownership, such as high pressure on bicycle parking spaces and
abandoned bicycles. Dockless bicycles could solve these problems and provide many benefits,
such as environmental and health benefits. To gain a better understanding of the use of dockless
shared bicycles, this study extends the current literature by exploring the factors that determine
the intention to use dockless shared bicycles in the Netherlands. A modification of the
Decomposed Theory of Planned Behaviour is applied, including 13 factors: perceived
usefulness, perceived ease of use, compatibility, perceived environmental value, perceived
health value, peer influences, superior influences, self-efficacy, facilitating conditions, attitude,
subjective norm, perceived behavioural control and behavioural intention. A survey was
distributed to the Dutch population, resulting in a sample of 255 valid responses. However, the
sample is not representative for the Dutch population, indicating that the findings cannot be
generalized. The results were analysed using partial least squares. The results show a large
effect of peer influences on subjective norms. Consequently, subjective norms influence the
intention to use dockless shared bicycles. In addition, perceived usefulness has a significant
effect on attitude towards dockless shared bicycles. Remarkably, a negative effect was found
between perceived behavioural control and behavioural intention. This effect could be
explained by the fact that people feel control over not performing the behaviour. No effect was
found for the variables that were added to the DTPB: perceived environmental value and
perceived health value. Dockless bicycle sharing providers and policymakers could use the
results to stimulate the use of dockless shared bicycles. Possible implementations could be free
rides for inviting friends to use the platform and encouraging policies to expand service areas.
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Faculteit der Managementwetenschappen