Rethinking fast and slow: a new approach to understanding the academic rise to prominence of behavioural economics

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This paper explores the academic rise of behavioural economics and its increasing acceptance and recognition. Through quantitative analysis and historical review, the paper highlights the contrast between neoclassical economics and behavioural economics, and how the latter has gained utility and recognition among economists, policymakers, and academics. It seeks to answer how behavioural economics has become normalized and to identify the missing links within the trend towards its recognition. The method towards answering these questions involves analysing a newly constructed index measuring symbolic capital that is then analysed. The results direct toward a focus on the core proponents of behavioural economics for a historical review. The paper then discusses the role of strategic narratives and knowledge dissemination techniques in promoting and disseminating the ideas of behavioural economics. The paper suggests that strategic narratives, combined with knowledge dissemination, can be an effective tool in gaining recognition the theories and findings of behavioural economics. Overall, this paper provides a new perspective on the rise of behavioural economics within the academic sphere and its increasing acceptance and recognition. In doing this, it has shed new light on the underlying mechanisms that drive change within social sciences and that make academia as a whole dynamic.
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