The effect of L1 subtitles in a foreign language narrated instruction video on task performance, mental effort and attitude.
Keywords
Loading...
Authors
Issue Date
2019-06-07
Language
en
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Instruction videos are special types of infomercials that show the consumer how to assemble a
product. Multinational companies often standardize their instruction videos for cost-saving
reasons. However, because of the multinational audience, customers often depended on
subtitles for their comprehension of the video. Research has suggested that the addition of
subtitles might have a negative influence on comprehension of the video, due to an increase in
mental effort. An experiment researched the effect of L1 subtitles in a foreign language narrated instruction video on task performance, mental effort and attitude by assigning 53 males and 48 females to either watch an instruction video with or without subtitles. In addition, the study also investigated gender differences with regard to mental effort required to complete the task depicted in the video. Results showed that L1 subtitles had a beneficiary effect on task
performance, but not on mental effort or attitude. There was no significant gender difference.
Multinational companies might want to consider adding L1 subtitles to their standardized instruction videos in order to achieve higher performance rates.
Description
Citation
Supervisor
Faculty
Faculteit der Letteren