Browsing by Author "Munckhof, G.M.G. van den"

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  • Munckhof, G.M.G. van den (2019-06-07)
    Bachelor Communicatie- en Informatiewetenschappen
    In the area of advertising, different cues play an important role in the attitude consumers have towards a product. Previous research has shown that by communicating the country of origin or COO of a product, the quality ...