As a result of several accounting scandals, the integrity and credibility of accounting professionals have been questioned. As a response, the pressure from rules and regulation for the accounting profession has increased ...

This research investigates, from an institutional perspective, the relationships between coercive-, mimetic- and normative pressure and the adoption of sustainable technologies in manufacturing firms. With sustainable ...

The purpose of this thesis was to inform consumers about products that are healthy and sustainable in order to influence their consumption choices. The thesis examined how marketers can use taste and nutrition claims in ...

Organization’s long-term success depends on its ability to exploit its current capabilities while simultaneously exploring fundamentally new competencies. Ambidexterity is simultaneously exploiting and exploring. This study ...

This research extents on the conditional accountability model of Vriens et al. (2016) as a new form of ‘intelligent accountability’. Vriens et al. (2016) argue that trust in professionals should not be placed by means of ...

This master thesis analysed the impact of implementing an automated statistical short-medium term sales forecast. The analysis was therefore partially focussed upon how to automate the statistical sales forecasting and ...

This master thesis transfers the concept of paradoxes of technology, introduced by Mick and Fournier (1998), to the novel domain of mobile health apps (mHealth apps). The aim of this thesis is to explore the consequences ...

There has been a considerable amount of ethical scandals in the financial industry in the previous years. These scandals have had negative consequences for organizations and society, thereby showing the necessity of promoting ...

The carrier’s flight plan. How an airline’s customer value proposition affects the customer journey from departure to destination This study examines the relationship between the customer value proposition, customer ...