Most of the ecolabels that are currently used are absolute labels and there is very little known about relative labels. This study investigated how the type of labelling (absolute vs. relative labelling) influences purchase ...

Since the abolishment of the student loan system, a growing phenomenon is the students’ choice to take a side job in addition to their studies to cover all financial needs. The purpose of this study is to explore the ...

Massive Open Online Courses (MOOCs) have gained educators’ and technology researchers’ interests in recent years as MOOCs could be the future of online education. The purpose of this study is to examine Dutch university ...

Due to technologic changes, today’s society requests new forms of organizing. One specific new form of organizing is Virtual Teams. Although academic research has proven the benefits of Virtual Teams, little is known about ...

Over the past few years, a trend has developed that professionals in various sectors have to justify their actions to a wide audience (Vriens, Vosselman and Groβ, 2016). This also counts for medical professionals in ...

If I must name one thing I have learned during the process of writing my master’s thesis, it definitely would be that the grey area is where you find complexity. Black and white are just two extremes – something is either ...

Online grocery shopping is an upcoming trend in the Netherlands. However, older consumers are lagging behind in this adoption process. Therefore, this study aims to determine which factors contribute to the adoption of ...

- A thesis on the adoption of sustainable process technology and its relationship to stakeholders of the adopting firm in terms of motivation, recruitment, reputation and investment interests. In this thesis it are not the ...

The purpose of this thesis was to inform consumers about products that are healthy and sustainable in order to influence their consumption choices. The thesis examined how marketers can use taste and nutrition claims in ...