This thesis is a result of a quantitative study on the acceptance of cryptocurrencies as a payment method by Dutch online small and medium retailers. The multilevel as proposed by Frambach and Schillewaert (2002) was used ...

Due to technologic changes, today’s society requests new forms of organizing. One specific new form of organizing is Virtual Teams. Although academic research has proven the benefits of Virtual Teams, little is known about ...

As a result of several accounting scandals, the integrity and credibility of accounting professionals have been questioned. As a response, the pressure from rules and regulation for the accounting profession has increased ...

Cryptocurrencies have received lots of attention. Speculating about their worth is increasing and very popular matter in today’s society. This research is centered around the adoption of cryptocurrency as speculative ...

This research investigates, from an institutional perspective, the relationships between coercive-, mimetic- and normative pressure and the adoption of sustainable technologies in manufacturing firms. With sustainable ...

The purpose of this thesis was to inform consumers about products that are healthy and sustainable in order to influence their consumption choices. The thesis examined how marketers can use taste and nutrition claims in ...

Problem One and a half years ago, the Company X introduced Scrum to their IT department consisting of 150 employees. The Scrum teams work on innovative software features, creating and optimizing them in two-week sprints. ...

In the relatively new topic on brand love, this study aims to gain more knowledge about the factors leading to brand love. This thesis researches three antecedents on brand love; brand identification, sense of brand community ...