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Green, greener, greenwashing? The effect of (mis)alignment between green brand logos and corporate environmental performance on perceived greenwashing, brand attitude, brand credibility and purchase intentions in a cross-national context.

Müller, L.E. (2021-08-01)

Master Communicatie- en informatiewetenschappen

Brand logos are considered a key design element in marketing communications and can be used to communicate a brands’ personality. Green advertising research suggests that the color green in marketing communications is ...

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