Is Sustainable Consumption the Right Way Forward? The Potential of the Lateral Display Nudge to Stimulate Sustainable Consumption
| dc.contributor.advisor | Blazevic, V. | |
| dc.contributor.author | Jeurissen, Dion | |
| dc.date.issued | 2019-07-01 | |
| dc.description.abstract | Overconsumption of natural resources leads to a variety of serious environmental problems. Sustainable consumption needs to be stimulated to protect the future of the Earth. Recently, the consumption of healthy food was stimulated by laterally changing the display position, referred to as the lateral display nudge. Can the lateral display nudge be implemented to stimulate sustainable consumption? An online experiment was conducted in which a phone case design website is simulated. Participants could select options for several components of the phone case, some of which have a sustainable option, using so-called configurators. In different conditions the lateral position of the sustainable option was manipulated. The results indicate that that the lateral display nudge did not have an influence on the choice for sustainable options. Further research is needed to examine the potential of the lateral display nudge to stimulate sustainability, and to examine the potential of other nudges to stimulate sustainability using product configurators. | en_US |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/8854 | |
| dc.language.iso | en | en_US |
| dc.thesis.faculty | Faculteit der Managementwetenschappen | en_US |
| dc.thesis.specialisation | Marketing | en_US |
| dc.thesis.studyprogramme | Master Business Administration | en_US |
| dc.thesis.type | Master | en_US |
| dc.title | Is Sustainable Consumption the Right Way Forward? The Potential of the Lateral Display Nudge to Stimulate Sustainable Consumption | en_US |
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