Cute, Clean, and Conscientious – Promoting Cloth Diapers
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2023-07-07
Language
en
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Abstract
Each infant using on average 5400 disposable diapers translates into a lot of waste, CO2 emissions, and other substances harmful for the environment. This study investigated how to increase parents’ intention to use a more sustainable alternative: Cloth diapers. Study 1 (N = 160) used the value-based choice model as a framework to determine predictors of the intention to use cloth diapers. Results indicate that different value inputs predict the intention for men and women. Both genders have negative images of cloth diapers (women find them unhygienic, men uncommon), which makes them less likely to use the diapers. There were also some positive predictors for both genders. When women see themselves as an environmentally-friendly person and when men see having cloth diapers always in stock as an advantage, they are more likely to use cloth diapers. In a second study (N = 73), the predictors for women (hygiene and self-image) were influenced in an intervention at obstetrician practices with Centering Pregnancy in an attempt to increase the intention. However, there were no significant differences between the experimental and control group. Likely, the small sample size and power made this study unable to detect an effect. Nevertheless, this study indicates that the value-based choice model is a valuable framework in this domain. Further research is needed to delve more into the most effective interventions to promote cloth diapers. This is crucial as cloth diapers have the potential to majorly decrease the impact of disposable diapers on the environment.
Keywords: Cloth diapers, value-based choice model, intervention, centering pregnancy
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Faculteit der Sociale Wetenschappen