Branding strategies in the non-profit sector: The effect of verbal anchoring in the logos of non-profit organisations on logo appreciation, core value fit, and intention to donate.
| dc.contributor.advisor | Hooft, A.P.J.V. van | |
| dc.contributor.advisor | Hustinx, L.G.M.M. | |
| dc.contributor.author | Kikken, T.E. | |
| dc.date.issued | 2019-01-25 | |
| dc.description.abstract | Hebben verschillende niveaus van verbale verankering in de logo's van non-profitorganisaties verschillende effecten met betrekking tot attitude, de beoordeelde fit met de organisatiekernwaarden en de doneerintentie? Dit experiment met drie versies van de logo's van Unicef, CliniClowns en SOS Kinderdorpen wees op gemengde resultaten. | en_US |
| dc.identifier.uri | https://theses.ubn.ru.nl/handle/123456789/7546 | |
| dc.language.iso | en | en_US |
| dc.thesis.faculty | Faculteit der Letteren | en_US |
| dc.thesis.specialisation | Bachelor Communicatie- en Informatiewetenschappen | en_US |
| dc.thesis.studyprogramme | Bachelor Communicatie- en Informatiewetenschappen | en_US |
| dc.thesis.type | Bachelor | en_US |
| dc.title | Branding strategies in the non-profit sector: The effect of verbal anchoring in the logos of non-profit organisations on logo appreciation, core value fit, and intention to donate. | en_US |
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