Sustainable product innovation: investment premium and turnover development at the firm level
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2020-08-17
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en
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In order to make a contribution towards the sustainability debate about the win-win logic of Porter and Van der Linde (1995) this thesis compares investments in success factors (internal R&D, external cooperation, training practices for (non-R&D) employees and technological investments) for product innovation between firms that conduct sustainable product innovation (SPI) and conventional product innovation (CPI) and the effect of these product innovations on turnover development (2012 till 2014). Whereby it was predicted that SPI firms had to invest additionally (investment premium) into success factors but that this results in better turnover development compared to CPI firms. The sample of this study involves 177 Dutch firms that employ at least 10 people. Results show that CPI firms performed significantly better in their turnover development than do SPI firms. Besides it was found that SPI firm had to invest more in all the success factors identified when comparing to CPI firms whereby only investments in training practices for (non-R&D) employees and technological investments where significantly higher for SPI firms. Consequently no support was found for the win-win logic. Furthermore in turned out that larger firms where better able to invest in success factors for product innovation.
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Faculteit der Managementwetenschappen