Exploring the strategy formation process for collective organizing
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2020-08-14
Language
en
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Abstract
The development of new forms of organizing and doing business around multiple value creation are
emerging, addressing the global sustainability issues that have become more evident over the years.
One is in the form of community-based business models where citizens are taking matter into their own
hands, addressing the local or regional sustainable transition by taking collective action. To enable
action, decision making, planning and therefore strategy formation takes place. Multiple stakeholders
working together in these organizations face challenges incorporated with the pluralistic context they
find themselves in, influencing these strategizing and organizing practices. Social learning is discussed
as a way to approach strategic decision-making in a setting that involves multiple stakeholders. The aim
of this research is to establish how the strategy formation process relates to the value creating properties
of community-based business models in the food industry.
Results show the strategy formation process is characterized by its pioneering, experimental,
organic, chaotic and a mission focused nature. Also, much emphasis placed on learning. Learning from
previous decisions and their outcomes, but also from each other. The experimenting nature expresses
itself through mutual discussions and extensive communication, this enables the participating
constituents to develop a shared perspective and learn how to work together. Finally, the multiple value
creating aspiration are steering the strategy formation process. Ecological and social value creation are
most influential and will not be sacrificed for increasing profit as long as the organization can continue
its activities
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Faculteit der Managementwetenschappen