Identifying the motivational factors for using car-sharing services in the Netherlands and Korea through qualitative system dynamics
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2020-07-01
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en
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Abstract
The purpose of this research is to broaden the understanding of the dynamic processes of the car-sharing developments and expose differences in motivational factors. Specifically, this research looked into the car-sharing participation motives of users in the Netherlands and Korea by using the qualitative system dynamics methodology. Exploring the differences in motivational factors has been realized through the establishment of a Causal Loop Diagram, based on propositions from theory. This model has been validated by interviews with eleven car-sharing service users. The findings of this study show that Dutch users are strongly motivated by environmental sustainability reasons and Korean users are strongly motivated by financial benefits. Moreover, Korean users perceived environmental sustainability as a nice byproduct of car-sharing rather than the main motive for using the service. In general, the younger generations were found to be more economically motivated to use car-sharing services than the older generations. The provider of a car-sharing valued social aspects more than the user group.
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Faculteit der Managementwetenschappen