Making strategic decisions: The effect of time pressure on a manager’s risk preference, mediated by an intuitive decision making style
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2020-06-15
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en
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Abstract
Strategic decisions nowadays have to be made with an increasing amount of time pressure. Therefore, this research tried to examine the effects of time pressure on a decision making process, specified to a manager’s risk preference. Next to that, this study aimed to explain this relationship by including a mediator variable, named intuitive decision making style. To examine these effects an experiment was conducted in the form of a digital survey, where 129 managers participated. The results of this experiment were analysed by doing a multiple regression analysis. No significant relationships were found between the main variables and all of the stated hypotheses were rejected. Therefore, it was concluded that an intuitive decision making style does not mediate the relationship between time pressure and risk preference. However, a significant effect was found between Gender and an intuitive decision making style, indicating that the male respondents were significantly more intuitive than the female respondents, which could be interesting for future research. This research contributes to the literature by giving new insights and ideas about factors that affect a decision making process, and how they can be explained, also making managers aware about how they can be affected when making a decision.
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Faculteit der Managementwetenschappen