When the progressives fail to progress

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2019-08-09
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en
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2 Abstract In this thesis, I set out to examine how the traditional spiral model of domestic norm diffusion can be expanded in view of the actual negotiation and contestation of the gender norms established by the United Nations HeForShe campaign in the Dutch context. The trajectory of the HeForShe campaign in the Netherlands was described by means of process tracing, based on interviews, government documents and media analysis. From my analysis, it becomes clear that the spiral model does not effectively describe or explain the limited norm diffusion of the HeForShe campaign in the Netherlands. In direct opposition to the underlying logic of the model, the Dutch national identity as progressive and liberal hindered the norm diffusion, because it resulted in little to no international and domestic pressure being established around the new norm. Particularly noteworthy is the contrast between the lip service paid by most political leaders, and the lack of genuine debate and policy changes. The analysis also showcases the spiral model’s limitations with regard to explaining diffusion failure, the effects of indifference and inaction on norm diffusion, and the Western bias of the model. These issues need to be considered to improve upon the spiral model.
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Faculteit der Managementwetenschappen