A Tale of Four Creative Cities: A Comparative Study Between Established and Emerging Creative Cities
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2015-10-30
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en
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This thesis looks at: the definition of a city that could be considered as a “creative city”, the various types of creative cities that exist, gives an overview of branding, lists what makes a successful brand image and the effects thereof. It does this by applying aspects of cultural studies to this new field of study. In the second half of this thesis a comparison is made between established creative cities (using Amsterdam of the Netherlands and Cape Town of South Africa as examples) and emerging creative cities (such as Nijmegen, the Netherlands, and Pretoria, South Africa). It does this by looking at the cultural provisions that these cities have, their backgrounds and the titles that they have received or are working towards presently. This thesis looks at how these cities’ brands are perceived online, on official websites, TripAdvisor and blogs. Drawing from the information obtained the conclusion allows the reader to determine whether these cities are or are not established or emerging creative cities.
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