IT orientation what it comprises and how it directly influences firm performance
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2018-10-16
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en
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Abstract
Current technological changes and opportunities require firms to adapt their businesses. Information technology (IT) is increasingly seen as a means to do so. However, how and when using IT enables this is not clear. By investigating how IT can lead to a competitive advantage from a strategic orientation perspective, this study clarifies this. A survey is composed based on literature review and interviews with IT experts and professionals. Based on a cross-industry sample among 114 respondents, the findings show that IT orientation positively influences firm performance. IT orientation comprises six IT capabilities: (1) business intelligence, (2) IT system configuration, (3) IT management, (4) digital marketing and sales, (5) social and mobile platform management, and (6) online customer service. Only IT management has a significant positive effect on firm performance. These findings provide new insights in the effect of IT on firm performance.
Keywords: IT orientation, strategic orientation, firm performance, competitive advantage, capabilities, dynamic capabilities
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Faculteit der Managementwetenschappen