"Business Strategies for the Circular Economy A mixed-method study on the influence of Multiple Value Creation on Business Strategies"

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2017-12-18
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en
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Within the context of the circular economy this research investigates what kind of business strategies are suitable. A mixed method study has been conducted among organisations to gain insights on business strategies that are appropriate for the circular economy. The research consists of a quantitative and a qualitative part. The main findings of this research are that new business strategies are needed because of the transition to multiple value creation with the emergence of the circular economy, where inter-organisational networks become more important. However, organisations are lacking knowledge about the different business strategies that are suitable for the circular economy. Two approaches to strategy for the circular economy are distinguished and a mix of the two strategies are recommended for organisations to become circular. The first approach consists of seven re-strategies that are focused on material use: (1) reuse, (2) repair and maintenance, (3) refurbish, (4) remanufacture, (5) repurpose, (6) recycle, and (7) recover. This can be considered as a priority ladder, where reuse has the highest priority, because it is the easiest way to close the value cycle, and recover the lowest priority. The second approach is a way to look at strategy in a distinctive way to create value. Two strategies of this approach are appropriate strategies for the circular economy: the product strategy and multiple value creation strategy.
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Faculteit der Managementwetenschappen
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