Destination Images as Tools to Form Expectations in Greenland

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Issue Date
2018-08-26
Language
en
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Abstract
The overarching theme of this study is to reveal the relationship between the tourist’s expectations of their trip to Greenland and their actual experiences. I intended to reveal how a tourist’s expectations of their visit to Greenland was influenced by destination images they observed prior to their trip and how these expectations moulded their performativity once they arrived. The study looks at the extent to which these images created a natural ‘frame’ of Greenland in which the tourist seeks to organise or locate their experience. It also investigates how the tourist performs throughout their trip to best marry their expectations and their experience.
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Faculteit der Managementwetenschappen