The impact of digitalization on the alignment of organizational and technological process innovations: A mixed-methods case study of a manufacturing company

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2018-08-31
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en
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The insurance industry is one of the industries that is strongly influenced by the digital disruption of the business world, forcing insurance companies to digitally transform their organizations. This study generated knowledge that contributes to literature on digital transformations in the insurance industry. By means of an explorative research approach, I examined how Dutch insurance companies (re)design their organizations to become future-proof in a rapidly digitizing industry. First, I interviewed experts from nine different insurance companies in the Netherlands. Subsequently, I studied two insurance companies more thoroughly through qualitative case studies. Clustering the collected data from this research led to new insights and knowledge about digital transformations in the insurance industry. The findings showed that insurance companies use both incremental and disruptive digital innovations in order to become future-proof in a rapidly digitizing industry. Incremental digital innovations already have clear implications for the organizational design of insurance companies as opposed to disruptive digital innovations. Moreover, the findings also indicated several factors that impede the realization of both incremental and disruptive digital innovations, including the organizational structures of most insurance companies. This study therefore not only contributed to literature on digital transformations, but also provided insights for literature on organizational design.
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Faculteit der Managementwetenschappen