A new player has entered the game: The potential role of collegiate esports in the American university's integration into the knowledge-based economy

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2018-08-15
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en
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The electronic sports (esports) market is a growing global market that has peaked the interest of American higher education insitutions. Though the debate about esports’ elegibility of being an actual sport is still ongoing, some brave American universities and students have embraced the possibility of esports in a collegiate setting. This thesis aims to explore the potential role of esports in the process of the reconfiguration and intergration of American public and non-profit institutions of higher education into the dominant knowledge-based economy. By employing an academic capitalist perspective and analysing the functions within higher education marketization that the collegiate American football programs and collegiate League of Legends programs (LoL) have developed. By doing this, the current study examines wether the adoption of the new, young branch of sports called esports into the higher education athletics department is one that is logical and profitable from a marketing perspective.
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