Rural Tourism: Catalyzing change in the everyday-life. A case study in the Andean communities of Huilloc and Patacancha

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2018-08-31
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en
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Tourism in Latin America has been diversifying and expanding to include rural areas in the tourism environment. The increasing tourism activity in remote rural communities has an impact on the everyday-lives of the local people. The aim of this research is to analyze how local realities have changed at the hand of rural tourism expansion, particularly focusing on the social, cultural and economic aspects of the everyday-life. Through researching the everyday geography of the community members of Huilloc and Patacancha a deeper insight in the global-local nexus is gained from a local perspective. Through field research and data analysis using qualitative methods, multiple contradictory processes of change have been set in motion through tourism relating to empowerment versus disempowerment of the local people, commodification of culture versus authenticity and economic growth versus growing inequality. When analyzing socio-economic processes of change due to tourism expansion, there is a distinctive ambiguousness noticeable between the Andean society that is built on reciprocity and great respect for Mother Earth and the Western society that is built on capitalist values and rooted in a neoliberalist market system. These complex issues are analyzed and framed in global-local paradigm (glocality)
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Faculteit der Managementwetenschappen