The Woman Who Lived: J.K. Rowling's Online Persona as a Literary Celebrity

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2018-06-15
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en
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Abstract
As technology continues to develop, authors and readers are forced to renegotiate their relationship to both each other and the literature they write and consume. This thesis will focus on how authors navigate through the digital age by looking at J.K. Rowling as a case study and seeks to analyse how her public position negotiates issues such as celebrity, authenticity, and authorship. It is argued in this thesis that the rise of social media offers literary celebrities new ways to promote their projects and communicate with their fans, and that there are significant differences between how authors use and brand themselves on an author’s official website versus on a social media account.
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Faculteit der Letteren