Multimodal Interpretation: The effects of a local linguistic prime on the interpretation of a political cartoon
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2016-07-01
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en
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Abstract
Political cartoons are a part of daily life, as they have their staple page in the newspaper every morning. Many of these cartoons are multimodal in nature, and require an understanding of both the visual and verbal components to fully realise the meaning of the image, as well as an understanding of the cultural context that the cartoon was produced in. This study will look into the effects of a local, linguistic, contextual prime on the interpretations of a visual element by a group of individuals. This has been done through a quantitative survey, which was spread both online and on paper.
Though the Likert-scale part of the survey appears to be statistically insignificant, interesting data was drawn from the qualitative question posed at the end of the survey. No conclusive evidence was drawn from this study, though it has provided a base for many future studies with regards to the interaction between primes and the interpretational process of metaphorical elements of meaning making.
Key words: Multimodal, metaphor, political cartoon, priming, iconicity, directionality
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