Faculteit der Managementwetenschappen
Permanent URI for this collection
Browse
Recent Submissions
Item From Legislation to Practice: Crafting a Blueprint for Participation in Project Procedures(2024-04-24) Mulders, JitseOn July 14 2023, the First Chamber in the Netherlands agreed with the implementation of the environmental act on the 1st of January 2024. Participation is one of the main principles in this act. However, the description lacks of specificity, causing organisations to struggle finding the right approach and strategy on involving participants. This research combines the project procedure under the new act and participation. The main goal is to determine What key considerations should be taken into account by organisers when planning participation in the initial phases of a project procedure under the New Environmental Act? Building on academic literature and relevant discourses on participation, the research uses content analysis on the notification of participation in the early stages of the project procedure and the new act, semi-structured interviews with clients and contractors to gather insights for organising participation in the future. Examples of identified key considerations are the local context, inflexibility between clients and contractors and facilitating a careful process. The difference in what is mandatory and what is possible creates new opportunities for organisations to expand their participation strategies with new approaches. The most important consideration is that a thought-through process will lead to the desired outcome.Item Unravelling Leadership Dynamics in an Alternative Food Network(2024-03-22) Pelders, PascalAlternative Food Networks (AFNs) are recognized as potential catalysts for change, yet current sustainability transition scholarship often overlooks the role of agency and actors within these networks. To address this gap, the study employs Social Practice Theory (SPT) to examine leadership dynamics within an AFN. Through qualitative case study methods, including interviews and observations, it reveals a dynamic, shared approach to leadership that fosters innovation and collaboration. However, challenges arise when organizational structures are too loose, leading to coordination issues and inefficiencies. The research emphasizes the active role of individuals in shaping leadership structures and highlights the recursive relationship between leadership and network structures. Ultimately, it challenges the notion that leadership alone guarantees success, underscoring the importance of understanding leadership as a form of agency within the broader context of network structures. Keywords: Leadership; Sustainability transitions; Change, Social Practice Theory; Agency; Structure Alternative Food NetworksItem Gemeentebeleid naar aanleiding van leegstand in middelgrote stadscentra; Welke effecten heeft dat op het bezoekgedrag van mensen.(2023-09-30) Hoefnagel, LukaHet onderzoek richt zich op het effect van gemeentebeleid op leegstand in middelgrote stadscentra op het bezoekgedrag. Eerder onderzoek toont aan dat leegstand niet alleen de economische vitaliteit van stadscentra beïnvloedt, maar ook sociale problemen kan veroorzaken en de leefbaarheid van stadscentra kan aantasten. Verschillende gemeenten hebben daarom beleid uitgevoerd om leegstand in stadscentra aan te pakken, maar de effectiviteit ervan is onduidelijk. Het onderzoek van deze bachelorscriptie analyseert het bezoekgedrag in zes steden waar leegstandbeleid is uitgevoerd en vergelijkt dit met steden zonder dergelijk beleid. Bezoekgedrag wordt in dit onderzoek gemeten aan: bezoekmotief, verblijfsduur en frequentie stadsbezoek. Resultaten tonen geen significant algemeen effect op het bezoekgedrag, hoewel enkele steden waaronder Tiel, Weert en Zwolle wel positieve resultaten behaalden. Deze steden maakten het kernwinkelgebied compacter en veranderden de winkelpanden in aanloopstraten naar andere functies zoals woningen. Het onderzoek benadrukt de noodzaak van meer onderzoek naar de effecten van leegstandbeleid en biedt inzicht in de verschillende benaderingen van steden om hun stadscentra vitaler en aantrekkelijker te maken.Item Is het Leiden of Lijden?(2024-04-22) Tetteroo-Supit, FlourenceEen explorerende kwalitatief onderzoek naar de invloed van stijl van leidinggeven op de antecedenten van het AMO-model; Ability (kunnen), Motivation (motivatie) en Opportunity (mogen) ter verbetering van budgetbeheersing binnen de twee clusters van de buitenruimte van de BAR-organisatie in tijden van organisatie omwenteling. Het AMO-model is een HR-instrument gelinkt aan prestaties.Item Exploring the Impact of AI-Powered Personalization on Customer Relationship Marketing in the Retail Industry(2023-07-06) Muradian, OhanesIn the evolving retail landscape, the effectiveness of AI-driven personalization and its implications on relationship marketing outcomes are critical. Investigating how cognitive elaboration interacts with the effectiveness of personalized AI product recommendations, this study maps their influence on customer satisfaction, trust, and purchase intention. Quantitative data were gathered from 130 survey participants and analyzed via regression using PROCESS Macro Model 6. The findings reveal that while personalization effectiveness significantly impacts customer satisfaction and trust, its direct effect on purchase intention is non significant, suggesting a more multifaceted role. Specifically, customer satisfaction was found to directly influence both trust and purchase intention, thereby reinforcing CRM theory. Future research should explore the indirect impact of personalization on purchase intention and the role of cognitive elaboration in depth. Investigating potential moderating factors such as customer experience and the quality of personalized recommendations could further enrich our understanding. As AI technology continues to evolve, conducting longitudinal studies will be critical to understand changing dynamics and optimize business strategies.