#InstaSustainable: The Promotion of Sustainable Fashion Consumption by Influencers on Instagram
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2022-08-24
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en
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In today’s increasingly digitized world, one widely recognized way of reaching out to the masses and communicating the intended message is through social media platforms. This research is dedicated to exploring the potential impact that the sustainable fashion influencers on Instagram might have on mitigating the barriers that consumers face in their purchases and on promoting sustainable fashion consumption.
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