Artificial Intelligence in Copywriting: How It Shapes and Reforms this Profession?

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Issue Date
2022-06-27
Language
en
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Abstract
In the world where technology takes over Artificial Intelligence (AI) plays a major role and influences many spheres. One of them is copywriting. This Bachelor thesis explores the ability of an AI copywriting tool to produce a unique piece of text that is both creative and effective in terms of business marketing.
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