The influence of explanation on persuasiveness.
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2021-06-23
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en
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Abstract
Explanations have a pivotal role in communication. Evidence suggests that explanation adds information and makes a conversation more understandable. Explanation shows to be of increasing importance in the area of applied linguistics, advertisement, and modern technology (e.g., online recruitment).
This research paper aims to explore the relationship between different explanation types (how-, why-, and no explanation) and persuasiveness. Therefore, an experiment was conducted in the form of an online survey. Results show no effect between explanation types and persuasiveness.
This study provides an important opportunity to advance the understanding of a difference in the effect of diverse explanations on the persuasiveness of an advertisement. The purpose of the present study is to use various explanation to induce consumers to reduce their plastic consumption. The insights that how- and why- explanations do not influence persuasiveness can be used to further study the topic and detect new insights.
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