Perspective-taking as a tool to reduce stereotypes of non-standard accented regional, speakers of Brabants during job applications.
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2021-07-09
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en
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Dutch speakers with a non-standard accent (both regional and non-native) are evaluated worse than standard Dutch accented speakers. Studies are now starting to combat this prejudice. Perspective-taking as a prejudice control for non-native accented speakers has proven successful (Weyant, 2007; Hansen, Rakić & Steffens, 2014). However there is no study investigating a prejudice control for Dutch regional accents. This present study investigated the introduction of a narrative, enabling that same perspective-taking, as prejudice control for regionally accented speakers in a hirability setting. In a 2 (perspective: taken or not taken) x 2 (accent: Standard or Brabants) between-subject design, a 136 Dutch native speakers evaluated applicants on the variables: warmth, dynamism, competence, status, hirability, and perceived understandability. Findings confirm the negative evaluation of regional accented speakers. Accented speakers were assessed worse on all variables except warmth. Warmth was evaluated similarly between regionally accented and standard accented speakers, despite regionally (and non-native) accented speakers being assessed better on warmth in previous research. This study failed to implement perspective-taking by the means of a narrative as prejudice control, but does see potential in using narratives as prejudice control for non-standard accented speakers.
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